| MEDUIM |
AMOUNT
(million
dollars) |
% OF TOTAL |
| Newspapers |
2,063.2 |
36.3 |
| Radio |
667.1 |
11.7 |
| Magazines |
514.9 |
9.0 |
| Direct mail |
803.2 |
14.1 |
| Business papers |
251.1 |
4.4 |
| Outdoor |
142.5 |
2.5 |
| Farm papers |
21.2 |
.4 |
| Television |
185.0 |
3.3 |
| Miscellaneous |
1,043.1 |
18.3 |
| TOTAL |
5,691.3 |
100. |
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