Allocation of Ad Dollars – 1950

MEDUIM AMOUNT
(million dollars)
% OF TOTAL
Newspapers 2,063.2 36.3
Radio 667.1 11.7
Magazines 514.9 9.0
Direct mail 803.2 14.1
Business papers 251.1 4.4
Outdoor 142.5 2.5
Farm papers 21.2 .4
Television 185.0 3.3
Miscellaneous 1,043.1 18.3
TOTAL 5,691.3 100.

Source: Printers’ Ink

Candace Rich :