Allocation of Ad Dollars – 1958

MEDUIM AMOUNT
(million dollars)
% OF TOTAL
Newspapers 3,120 30.6
Radio 616 6.0
Magazines 770 7.6
Direct mail 1,560 15.3
Business papers 540 5.3
Outdoor 199 2.0
Farm papers 34 0.3
Television 1,360 13.3
Miscellaneous 1,997 19.6
TOTAL 10,196 100.

Source: Printers’ Ink

Candace Rich :