Allocation of Ad Dollars – 1959

MEDUIMAMOUNT
(million dollars)
% OF TOTAL
Newspapers3,51731.7
Radio6385.8
Magazines8667.8
Direct mail1,57314.2
Business papers5665.1
Outdoor1931.8
Farm papers360.3
Television1,52613.7
Miscellaneous2,17519.6
TOTAL11,090100.

Source: Printers’ Ink