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No new car launch ever got as much publicity as the Edsel did
when it was introduced in 1958.
Manufactured by Ford Motor Company the Edsel was conceived to
round out Ford's lineup.
With the addition of Edsel Ford would now have five models just
like GM had (Ford still considered Continental seperate).
Edsel was named for Edsel Ford who had died in 1943 and was the
only son of the original Henry Ford.
The new Edsel had eighteen various model choices including 3 top
of the line Citation models, 2 Corsairs, 4 Pacers, and 4 budget
minded Rangers.
Edsel had a very distinctive appearance, its new grill design
resembled a horse collar and was dubbed the same by
critics.
The Edsel unfortunately was launched into a mild recession which
hit mid-priced cars the hardest. Sales never met Ford's
expectations and the line was discontinued in November of 1959
marking the biggest failure in Ford's history. History
however will remember the Edsel as a good car at a bad time

1958 Edsel Corsair Hardtop Cost: $2,850.00

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1958 Edsel Pacer Convertible
Edsel's mid-range Pacer series also offered a
convertible
it was almost identical to the higher priced Citation except for
interior appointments and exterior chrome
it sold twice as well as it's more expensive big
brother
Cost: $3,025.00


The "Horse Collar" Grill

1958 Edsel Bermuda Station Wagon
Part of the Pacer line, this wagon could be ordered
with seating for six or nine passengers by adding an extra row of
seats
with all the seats folded down the bed was almost ten feet
long
Cost: $3,665.00
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1959 Edsel Ranger
Edsel's line up dropped to only 3 categories Corsair,
Villager and Ranger
All Edsel's got a mild makeover to make them less
distinctive
hoping to drive more sales,
the recession however would win and Ford pulls the plug on the
Edsel
Cost: $2,691.00



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1959 Edsel Ranger
Ranger sold the best but total Company output was only 45,000
vehicles
the Ranger four-door claimed the top seller spot
and was considered lowest of midrange models
Cost: $2,684.00


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Copyright 2010. All Rights reserved. Michael
Rich.
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