Welcome to: 1950s Cars – Edsel
No new car launch ever got as much publicity as the Edsel did when it was introduced in 1958.
Manufactured by Ford Motor Company the Edsel was conceived to round out Ford’s lineup.
With the addition of Edsel Ford would now have five models just like GM had (Ford still considered Continental seperate).
Edsel was named for Edsel Ford who had died in 1943 and was the only son of the original Henry Ford.
The new Edsel had eighteen various model choices including 3 top of the line Citation models, 2 Corsairs, 4 Pacers, and 4 budget minded Rangers.
Edsel had a very distinctive appearance, its new grill design resembled a horse collar and was dubbed the same by critics.
The Edsel unfortunately was launched into a mild recession which hit mid-priced cars the hardest. Sales never met Ford’s expectations and the line was discontinued in November of 1959 marking the biggest failure in Ford’s history. History however will remember the Edsel as a good car at a bad time.
1958 Edsel Corsair Hardtop