Allocation of Ad Dollars – 1950

MEDUIMAMOUNT
(million dollars)
% OF TOTAL
Newspapers2,063.236.3
Radio667.111.7
Magazines514.99.0
Direct mail803.214.1
Business papers251.14.4
Outdoor142.52.5
Farm papers21.2.4
Television185.03.3
Miscellaneous1,043.118.3
TOTAL5,691.3100.

Source: Printers’ Ink