Allocation of Ad Dollars – 1958

MEDUIMAMOUNT
(million dollars)
% OF TOTAL
Newspapers3,12030.6
Radio6166.0
Magazines7707.6
Direct mail1,56015.3
Business papers5405.3
Outdoor1992.0
Farm papers340.3
Television1,36013.3
Miscellaneous1,99719.6
TOTAL10,196100.

Source: Printers’ Ink