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  1960s Fashions
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The second half of the Sixties begins quietly. But the
dynamic social changes sweeping the world would soon manifest themselves in
fashion. A new freedom in hemlines, a bolder approach to color would parallel
the youth movement yearning for choices which did not mimic their
predecessors. The dress at left from 1965 still screamed ladylike femininity. Throughout the decade certain basics remained and real women didn't go around dressed like hippies. The polo style dress below from 1969 remains a classic and you could easily wear it today. Left Montgomery Ward 1965 The deep rounded collar is the most softly feminine, gracefully flattering look of the year. Bright white polka dots add snap to the Arnel triacetate jersey dress with unpressed pleats, back zipper. $9.97 Below Montgomery Ward's 1969 Wards '69 Seahorse sun-sation The super shirt dress with easy travel-tuned lines, is the look. In a cool-n-classic polyester and cotton. $6.50  |
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The shirtwaist dress will survive the entire decade and women will
wear the style at left throughout. These two dresses are exactly what one might
wear to school. By 1968 even mainstream clothiers had to acknowledge the
changes and the shirtwaist had taken on a whole new look.
(right.) Left Sears 1966 Perma-prest shirtdress in lovely broadcloth of Kodel polyester and Avril rayon. You can shorten but not lengthen the hem. $7.50 Right McCall's Magazine 1968 An artless little black and white plaid with a Kitty Foyle bow at the neckline, and long sleeves ending in white cuffs. Cotton and Arnel. From R & K Originals. $26 |
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Both of these dresses are from 1968. They aptly illustrate the
choices. At left, the style is still pure Jackie Kennedy. At right, the mod
influence is evident. Only in the 1960s would anyone be bold enough to wear
this shift out in public. With matching orange stockings, no
less! Left Sears 1968 Textured Double Knit of Fortrel polyester, Perma Press dress. Skimmer style topped with a standup collar, trimmed with diagonal placed buttons. $17.75 Right Sears 1968 Print shift - dazzling wardrobe brightener. Self-covered buttons at softly gathered slit neckline. Billowy sleeves with elasticized wrists. $14.97 |
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Venerable clothier Ship'n Shore responded to the 1960s by
shortening the hemlines on this classic shirtshift. The tent dress at right
reflects late Sixties bold colors. Left McCall's Magazine 1968 From Ship'n Shore. Both 50% Dacron polyester, 50% cotton. Long sleeves shirtshift. $8 Turtleband shirtshift $8 Right McCall's 1967 Life Stride Shoe ad Spectacular in a tent dress that's tantamount to spring. A free fall of '67 color boldness let loose from a curved yoke neck. All splashed with a surprise of geometric stripes. Shoe: Life Stride |
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See Also: Dresses 1960 -1964 |
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Copyright 2009. All Rights reserved. Candace Rich.