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1960s FASHION

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1965 - 1969

See Also: Dresses 1960 -1964

 


60s Fashion

 
Swing dress

The second half of the Sixties begins quietly. But the dynamic social changes sweeping the world would soon manifest themselves in fashion. A new freedom in hemlines, a bolder approach to color would parallel the youth movement yearning for choices which did not mimic their predecessors.

The dress at left from 1965 still screamed ladylike femininity. Throughout the decade certain basics remained and real women didn't go around dressed like hippies. The polo style dress below from 1969 remains a classic and you could easily wear it today.

Left
Montgomery Ward 1965
The deep rounded collar is the most softly feminine, gracefully flattering look of the year. Bright white polka dots add snap to the Arnel triacetate jersey dress with unpressed pleats, back zipper. $9.97

Below
Montgomery Ward's 1969
Wards '69 Seahorse sun-sation The super shirt dress with easy travel-tuned lines, is the look. In a cool-n-classic polyester and cotton. $6.50


Polo dress


Shirtwaist Dress
The shirtwaist dress will survive the entire decade and women will wear the style at left throughout. These two dresses are exactly what one might wear to school. By 1968 even mainstream clothiers had to acknowledge the changes and the shirtwaist had taken on a whole new look. (right.)


Left
Sears 1966
Perma-prest shirtdress in lovely broadcloth of Kodel polyester and Avril rayon. You can shorten but not lengthen the hem. $7.50

Right
McCall's Magazine 1968
An artless little black and white plaid with a Kitty Foyle bow at the neckline, and long sleeves ending in white cuffs. Cotton and Arnel. From R & K Originals. $26
Shirtwaist Dress

Jackie Kennedy dress Both of these dresses are from 1968. They aptly illustrate the choices. At left, the style is still pure Jackie Kennedy. At right, the mod influence is evident. Only in the 1960s would anyone be bold enough to wear this shift out in public. With matching orange stockings, no less! The look was bold, daring and adventurous - how 60's.


Left
Sears 1968
Textured Double Knit of Fortrel polyester, Perma Press dress. Skimmer style topped with a standup collar, trimmed with diagonal placed buttons. $17.75

Right
Sears 1968
Print shift - dazzling wardrobe brightener. Self-covered buttons at softly gathered slit neckline. Billowy sleeves with elasticized wrists. $14.97
Shift dress

fashion in 1960s Venerable clothier Ship'n Shore responded to the 1960s by shortening the hemlines on this classic shirtshift. The tent dress at right reflects late Sixties bold colors.

Left
McCall's Magazine 1968
From Ship'n Shore. Both 50% Dacron polyester, 50% cotton. Long sleeves shirtshift. $8 Turtleband shirtshift $8

Right
McCall's 1967 Life Stride Shoe ad
Spectacular in a tent dress that's tantamount to spring. A free fall of '67 color boldness let loose from a curved yoke neck. All splashed with a surprise of geometric stripes. Shoe: Life Stride
60s clothing

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See Also: Dresses 1960 -1964


60s Fashion


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