The 1990s brought more than just iconic fashion trends and boy bands—it also marked a significant era in skincare. Products were often simple, heavily scented, and designed with a different understanding of skin health than today.
Today, brands that focus on gentler routines, barrier protection, and hydration dominate the skincare conversation. For instance, Meamoshop Korean aesthetic products reflect a more modern approach that balances gentle actives with nourishing formulations, offering a contrast to the overly harsh routines of the 90s.
These Korean skincare lines often incorporate steps such as essence, serum, and ampoules, adopting a holistic approach that has influenced global beauty standards. While skincare has since evolved, many still recall the distinctive scents, packaging, and routines that defined the decade. Let’s take a closer look at some of the skincare products and habits that shaped the 90s.
Foaming Facial Cleansers
One of the most recognizable skincare staples of the 90s was the foaming facial cleanser. Brands marketed these cleansers as a way to achieve “squeaky clean” skin, often emphasizing oil control and a clear appearance.
Neutrogena’s Oil-Free Acne Wash and Clean & Clear’s Foaming Facial Cleanser were particularly popular among teens dealing with breakouts. The focus was typically on removing oil, even at the expense of moisture, which sometimes led to dryness and irritation. Despite this, many continued to associate the tight feeling after cleansing with effectiveness.
Tingly Astringent Toners
Following cleansing, many in the 90s reached for astringent toners. These alcohol-based formulas delivered a sharp, cooling sensation, which was marketed as a sign they were “working.” Sea Breeze and Oxy Pads were well-known for their intense tingling effect and strong medicinal smell.
Astringents were primarily designed for oily and acne-prone skin, often stripping away both oil and moisture. While we now know that high alcohol content can compromise the skin barrier, at the time, the sensation of astringency was linked to cleanliness and purity.
Fruit-Scented Moisturizers
The moisturizers of the 90s weren’t just about hydration—they were also about scent. Brands like Bonne Bell and Bath & Body Works offered fruity, floral, or dessert-inspired lotions that were often more about fragrance than skin nourishment.
Products like Bath & Body Works’ Cucumber Melon Lotion and Victoria’s Secret’s Love Spell Body Lotion were extremely popular. Although not always formulated with skin health in mind, these lotions play a significant role in daily routines, especially among teens and young adults.
Oil-Control Face Scrubs
Physical exfoliation was heavily emphasized in the 90s. St. Ives Apricot Scrub became a go-to for many. It promised to slough away dead skin cells and unclog pores with its gritty texture. These types of scrubs were used regularly—sometimes daily—under the assumption that more exfoliation led to clearer skin.
The idea of “deep cleaning” using large exfoliating particles was central to many routines. However, we now know that harsh scrubs can cause microtears and irritation. Despite that, scrubs like these were key parts of 90s skincare.
Acne Spot Treatments
Acne was a major focus in 90s skincare marketing, especially targeting teens. Clearasil and Oxy offered benzoyl peroxide or salicylic acid treatments, meant to be applied directly to blemishes. These spot treatments were often drying and visibly left a white residue.
They were widely advertised in teen magazines and television commercials, promising rapid results and clear skin. Although the application could be harsh, these products were considered essential in many medicine cabinets.
Peel-Off Facial Masks
Peel-off masks had a distinct appeal in the 90s. Freeman Beauty’s Cucumber Peel-Off Mask was one of the most well-known. These masks promise to unclog pores and remove impurities, offering a quick fix for dull or tired skin. The peeling process itself was part of the appeal, offering a physical reminder that something had been “removed” from the skin. While not always effective, these masks were fun and felt like an upgrade from regular face washing.
Lip Smackers Balms
Although not always classified strictly as skincare, Lip Smackers play a major role in lip care. The 90s saw a surge in flavored and scented lip balms, often with collectible packaging. Popular flavors included Dr. Pepper, Cotton Candy, and Watermelon.
These balms were hydrating to a degree, but their main draw was the scent and shine they offered. For many teens and pre-teens, Lip Smackers were a gateway product into personal care routines.
SPF Lotions and Gels
Sunscreen use wasn’t as heavily emphasized in the 90s as it is today, but it was still part of skincare for some. Products like Coppertone Oil-Free Face SPF 15 and Banana Boat SPF Gel were used, especially during the summer or on vacation.
However, daily SPF use was not as common, and many avoided sunscreens due to their greasy feel. Gel formulations started gaining popularity for being lighter, although most options lacked the broad-spectrum protection available today.
The Bottom Line
The 90s skincare era reflected the beauty standards and scientific understanding of the time. Many products focus on oil control, visible results, and sensory experiences, such as tingling or peeling. While some ingredients and routines have been replaced with gentler, more effective approaches, the legacy of 90s skincare endures in nostalgic packaging and the enduring popularity of a few key products.