| MEDUIM | AMOUNT (million dollars) |
% OF TOTAL |
| Newspapers | 3,120 | 30.6 |
| Radio | 616 | 6.0 |
| Magazines | 770 | 7.6 |
| Direct mail | 1,560 | 15.3 |
| Business papers | 540 | 5.3 |
| Outdoor | 199 | 2.0 |
| Farm papers | 34 | 0.3 |
| Television | 1,360 | 13.3 |
| Miscellaneous | 1,997 | 19.6 |
| TOTAL | 10,196 | 100. |
Source: Printers’ Ink