Welcome to 1960s Cars – Chrysler
1960 Chrysler DeSoto
Sales were slipping for Chrysler’s big cars
so the DeSoto got a redesign,
it was basically a Windsor which was dropped from the lineup
flying fins and boomerang taillights were the bright spots of this year
Cost: $3,340.00
Chrysler 300 Interior
1961 Chrysler Newport Chrysler’s response to the growing compact market
was a lower priced full size car, the Newport selling for less than $3000.
It was the best selling Chrysler this year
Cost: $2,975.00
1962 Chrysler Imperial
Gone are the tail fins and in is the split grill
Imperial got a quickie restyle this year and pulled some 1955 style ideas back out
the buying public must of liked it because sales jumped for the first time in years
Cost: $3,640.00
1963 Chrysler New Yorker
Chrysler still wanted to hang on to it’s big car image
this New Yorker Salon was a “Spring Special”
fully equipped with power everything including cruise and a vinyl roof
only 563 were sold
Cost: $5,850.00
1964 Chrysler 300-K
This “Silver Special” was a mid year best seller
overall 300 and New Yorker sales were up this year
since being the pace car for the Indinapolis 500 last year
people wanted a luxury car that was also a hot rod
Cost: $3,550.00
1965 Chrysler 300
Sales were brisk for Chrysler this year
in part because the 300 was the official Indianapolis 500 pace car
late in last model year and buyers wanted a luxury sporty car
Cost: $3,585.00
Cost: $3,440.00 (base)
1966 Chrysler 300
All new Chryslers got some new trim and grill treatment
however not much else changed
except some Coupes (shown) received a slant back roof line
Cost: $3,805.00
1967 Chrysler Imperial
The Imperial Crown was still the luxury flag bearer for Chrysler
it received a mild redesign and a stretch to 127 inches this year
priced considerably less than Cadillac or Lincoln it still wasn’t a big seller
Cost: $6,650.00
1968 Chrysler 300 Convertible
New government safety and emission standards
kept car makers busy this year
this 300 however did get a restyle with hidden head lights and new air vents
notice the high performance tires, now available on most models
Cost: $4,350.00
1969 Chrysler 300 Convertible
It got heavier and wider with a new grill
the only thing that didn’t grow was sales, they shrunk
this would be the last year for the 300 and Newport ragtops
Cost: $4,475.00