Welcome to 1970s Cars – American Motors
It sat on a Javelin frame but this 2 seater could be equipped with a 390cube V8.
Base Price $3,395.
|1970 Rebel SST|
This was AMC’s muscle car, with a 6 speed transmission and the big V8.
Base Price $2,718.
Born from the Hornet (at least from the doors forward) it was designed to be economical.
Base Price $1,959. (four-seater)
|1970 Hornet SST|
The SST moniker signified that it had a V8.
Base Price $2,663.
|1971 Ambassador Brougham|
This model hadn’t changed much at all since the 1967 model.
|1971 Javelin AMX|
The AMX was no longer a separate 2 seater model, it was now the top of the line Javelin.
The small size and cost made this a favorite among young buyers.
Base Price $1,899. (two-seater)
|1971 Javelin SST|
A slight redesign gave it a smoother look with flares over the wheel wells.
|1972 Ambassador SST|
This 4 door was the least expensive full size AMC.
Base Price $3,537.
This was the flagship of the mid-size models
Base Price $2788.
This X package included wider tires, slotted wheels and the distinctive stripe.
The wagon looking Sportabout was more popular than this 4 door sedan.
|1973 Ambassador Brougham|
The Ambassador was AMC’s only full size model
Base Price$4,861. (station wagon not shown)
AMC debuted the “Levi” model Gremlin which had blue jean material upholstery.
The 2 door sedan was the least expensive Hornet
Base Price $2,298
|1973 Javelin AMX|
The Javelin came in two basic styles, the hardtop coupe and the AMX (shown)
Base Price $ 3,191.
The Matador came in a 2 door coupe (shown), a 4 door, and a station wagon.
This was the last year for the Matador due to sagging sales and a dated design.
Base Price $4,559.
The oil embargo / fuel crises lingered on which increased small car sales exponentially.
Considered a compact car Hornet sales also soared due to the gas shortage.
|1974 Javelin SST|
The ever popular Javelin and AMX were victims of the gas shortage, this year would be the last.
Matador came in a 4 door sedan (shown), a 2 door coupe and a station wagon.
|1974 Matador X|
This model was actually AMC’s new NASCAR race car, so this “X” package coupe was developed.
Base Price $3,699. (X trim package)
Hornet had plenty of trim level options including the sporty “X” package
|1975 Hornet Spotabout|
This was a good selling model for AMC as it was the only compact wagon available.
|1975 Matador Brougham|
After the demise of the Ambassador, Matador became AMC’s “big car”.
|1975 Matador Coupe|
Cheered on by 3 big NASCAR wins the Matador “X” option was a brisk seller.
Base Price $2,982. Oleg Cassini package $4,280
|1975 AMC Pacer|
People may have talked about it’s weird look but they made it AMC’s top seller.
|1975 AMC Pacer|
Pacer options included a number of sporty or luxurious interiors.
Base Price $3,449.
|1976 AMC Matador Broughman|
With only cosmetic changes the Matador again lacks in sales appeal.
Base Price $3,621.
|1976 AMC Matador Sedan|
Although roomy the aging and stoic design drew older buyers.
Base Price $3,627.
|1977 AMC Gremlin|
The Gremlin remained the economical choice for buyers, now with a 4 cyl Audi engine.
|1977 AMC Hornet AMX|
This was a limited addition made to capture the youth market.
|1977 AMC Matador Coupe|
Even with optional vinyl roof and sporty wheels the Matador was still a weak seller
|1977 AMC Matador Sedan|
The only change for this year was the price which went up over 4%
|1977 AMC Pacer|
The “X” package offered “Levi’s” trim option which included denim upholstery
Base Price $3,649.
|1978 AMC Concord|
The Concord was available in a 2 door sedan or hatchback
|1978 AMC Concord Wagon|
All Concords were simply restyled Hornets with some plushier interiors
|1978 AMC Gremlin|
This would be Gremlin’s last production year, a GT was added to the lineup.
Base Price $3,179.
|1978 AMC Matador|
New this year was the Barcelona trim package which included two-tone paint.
|1978 AMC Matador Coupe|
The coupe also could be ordered with the Barcelona trim, adding the small rear opera window.
|1978 AMC Pacer|
Pacer got a new grill and an optional V8 engine.
|1979 AMC AMX|
Based on their new model, the Spirit, this AMX had the same engine options.
|1979 AMC Concord|
Little changed except interiors, the Concord tried to be the luxury choice.
|1979 AMC Concord Hatchback|
Another change, the Concord now had an available V4.
Base Price $4,149.
|1979 AMC Pacer|
As Pacer gained in popularity they added luxury options like reclining leather seats.
|1979 AMC Spirit|
This Spirit Hatchback was basically a total redesign of the now retired Gremlin.
|1979 AMC Spirit|
Adding the sloping roof gave this liftback the look of the very popular Ford Pinto.
Check out these other makes and models!
|Ford Motor Company|
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