Welcome to 1960s Cars – Lincoln
1960 Lincoln Continental
At 131 inches it was an inch longer than Cadillac
it had a one of a kind power down rear window
tucked neatly in the inverted slant roofline
the engine a 430 V-8 was lowered in horsepower to appeal to the belt tightening public
Cost: $5,700.00 Continental Mark V
1961 Lincoln Continental
This was no face lift for Continental
this was a top to bottom redo which emphasized clean fluid lines
it was shorter, lighter and won several design awards
unique to Continental the four door models had opposite swinging doors
and the convertible top when lowered folded neatly inside the rear deck
1961 Lincoln Continental
The four door sedan (shown) was the top selling Lincoln
the Continental fleet was reduced to just two styles
the hardtop and the convertible (both shown)
frame less door glass was used in both models, another first for Lincoln
1962 Lincoln Continental
Not wanting to mess with success
only the grill and back panel grids changed this year
sales climbed a respectable 20% only the second increase since 1958
the Continental was still the heaviest car on the market at 5200 lbs.
1963 Lincoln Continental
Holding to a pledge, not to change the Continental
frivolously just for the sake of changing
the only new visible thing was another grill tweak
but under the hood was a new four barrel carburetor
which added 20hp and increased the big V-8 to 320hp
1964 Lincoln Continental
It may look the same but wait,
it got 3 inches longer, swapped curved glass side windows for straight
and increased the size and viability of it’s rear window
these minor changes improved the comfort by increasing interior room
and slightly larger doors made getting in & out easier
1960s magazine advertisement for Lincoln
1965 Lincoln Continental
Still keeping to it’s earlier promise Lincoln
is virtually unchanged again this year
changing the grill slightly to signify that it’s a new model
for those 40,000 lucky new Continental buyers
1966 Lincoln Continental
Continental was finally given a mild redesign
five inches longer and a less squared off look
helped to push sales up another notch
the engine was enlarged to 340hp to handle the extra size
Cost: $5,750.00 (base hardtop fourdoor)
1967 Lincoln Continental
No real changes after last year’s redesign
a new windows up ventilation system was added
the four door convertible (shown) wasn’t selling well
this would be it’s last production year
Discontinuing this model made it an instant collectors item
Cost: $6,450.00 (base convertible)
1968 Lincoln Continental
A new Lincoln – say it isn’t so
this Mark III was named to continue the Mark series started in 1956
it sat on the Thunderbird chassis but similarities ended there
Henry Ford II took a personal interest in this car
it was marketed as a return to the personal luxury car
1969 Lincoln Mark III
The debut Mark III was released mid year in ’68 but called a ’69 model
so it was unchanged for this production year
much smaller and lighter than the Continental it was considered sportier
as such it drew upon a different market and the hope was
it wouldn’t steal sales from it’s big brother
Cost: $6,610.00
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