Welcome to 1950s Cars – DeSoto
1950 DeSotos
Shown in the DeLuxe 4 door sedan(top)
the DeLuxe also came in a Club Coupe and Carry-All Sedan,
Eight passenger Custom sedan (center)
which was usually used as a limo or commercially
A two door Custom convertible (bottom)
Cost: $2,174.00 (sedan/ top)
$2,578.00 (convertible/ bottom)
1950 DeSoto Custom
This car was being used as a limousine they were also purchased for taxis
the wheel base was stretched to 139.5 inches for this model
1951 DeSoto Sportsman Custom
No other car rides like a DeSoto
was Chrysler’s marketing theme for this line in ’51
Cost: $2,319.00 
1952 DeSoto Sportsman Wagon
The all steel construction made this wagon sturdy
it was priced between the Sedan and the Convertible
Cost: $3,635.00 
1953 DeSoto FireDome Convertible
More brightwork was added this year making the grill resemble a shark with braces
the newly designedV-8 sold far more than the V-6
Cost: $3,115.00 
1954 DeSoto FireDome Sedan
This four-door model was hands down DeSoto’s best seller,
this year featured two-tone door panels with matching seat colors
Cost: $2,923.00 (base)
1955 DeSoto Coronado Fireflite
A huge sweepspear separated the bright colors on DeSoto’s this year
this combination (shown on left) was a spring special featuring white/ turquoise/ black colors with a special interior
Cost: $3,151.00 
Papermate pens came “car” colors
1956 DeSoto Adventurer
Sticking with success colorful two-tone models dominated the lineup
this one with gold anodized trim was another mid-year promotion, even the wheels matched
Cost: $3,683.00 
1957 DeSoto Firesweep
The Firesweep was a new less expensive model of DeSoto
it was basically a Dodge Royal with different trim
Cost: $2,835.00 
1958 DeSoto Adventurer
No drastic changes for this model year, the grill received a honeycomb effect
and the contrasting strip on the side was called color sweep
Cost: $4,070.00 
1959 DeSoto Adventurer
This model was limited in production but led the line in forward styling,
most of the production went to family type sedans,they were even being marketing to women
Cost: $3,945.00