The Mercury offered a Lincoln like look at a lower price the rounded appearance gave it an unwanted nickname “the bathtub”
Thank you Steve Clayton for the pic of your beautiful Mercury!
1950 Mercury Interior
Interior of Steve Clayton’s above pictured ’50 Merc. Keep in mind that these are 2017 pictures of this “cherry condition” automobile.
1951 Mercury Sport Sedan
This was the most popular model selling for around $2000. the grill received extra chrome and the car got a few new touches this would however be the last year for the “bathtub” lines
1952 Mercury Monterey Convertible
The curb buffers and rear fender shields were standard equipment, on this model, power seats and windows however cost extra, the hood scoop gave the front of the Monterey a sleek look but was nonfunctional
1953 Mercury Custom
Mercury adopted Lincoln’s full length body side moulding the spear gave this Custom sedan a longer more integrated look
1953 Mercury Ad
1954 Mercury Monterey
This two-door hardtop was by far and away the most popular Mercury it also came in a basic Custom model but with little price difference between the two the Monterey sold more
1955 Mercury Montclair
The chrome wars were catching up with Mercury and this Montclair had more of it including stainless steel rocker panels the styling was definitely leaning away from Ford and more towards Lincoln
1956 Mercury Monterey
The Monterey stood just below the Montclair in Mercury’s hierarchy the two-tone paint job was referred to as “flo-toned”
1957 Mercury Montclair Covertible
Mercury’s got a daring body restyle this year’ the frame was ostensively a Ford but the lower floorplan gave it more interior room
1958 Mercury Monterey
Monterey was the top selling Mercury model, this Phaeton was a better appointed model but still below the premium Park Lane
1959 Mercury Park Lane Convertible
The grill, wrapover windshield and some restyled trim were all new for this model year, the mammoth 322hp engine was no longer offered they were a bit longer and roomier with a lowered hood
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